TürkçeExperience Design
Experience Drives Growth
In today’s market, customers have more power than ever before; With unlimited options, instant access to information and the ability to shape ideas, they know better than yesterday when, where and how to interact with businesses.
To stay relevant and competitive, it is critical for businesses to deliver exceptional experiences enhanced by digital technologies.
Our mission is to help your business meet changing customer expectations by designing digital solutions that create engaging and meaningful experiences.
By combining the latest technology with a deep understanding of user behavior, we enable your business to connect with its customers in new and exciting ways.
Our Focus: Designing the Future
We understand that bad experience is not an option and creating a good customer experience is a multi-faceted challenge.
The key elements of a great experience are speed, comfort, consistency, friendliness and a human connection. This includes making technology feel more human and empowering employees to create better experiences.
Our goal is to design and deliver exceptional experiences that meet the evolving needs and expectations of customers in today’s dynamic market.
Scope of service
1- Strategy
We create a consistent and meaningful experience across all touchpoints of your business through physical, online or customer service interactions
We consider factors such as user research, user experience design, brand identity and customer journey mapping to develop a comprehensive plan for delivering exceptional experiences.
Outputs:
1-Voice of Customer-VoC Analysis:
It refers to the process of collecting and analyzing customer feedback to understand customer needs, expectations and experiences with your product or service.
2-Persona Creation-Journey Mapping:
Personas are fictional representations of customer segments based on real data and insights that help businesses understand their customers in a more human and relatable way.
The experience map involves creating a visual representation of your customer’s experience from initial awareness to post-purchase follow-up. This technique helps your firm identify pain points, gaps, and opportunities to improve customer experience in the customer journey.
2- Design
We create an action plan that outlines how your firm will create and deliver engaging and memorable experiences for its customers.
We aim to understand the needs of your customers and design experiences that add value while achieving your business goals.
Outputs:
1-User Experience and Interface Design (UX-UI)
UX refers to the overall experience a user has when interacting with a digital product. It covers all aspects of the user’s interaction with the product, including its functionality, usability, accessibility, and visual design.
UI, on the other hand, refers to the visual and interactive components of a digital product. It includes the layout, colors, typography and other visual elements that the user interacts with while using the product.
2-Information Architecture
It is the practice of organizing and configuring digital information in a way that is easy for users to understand and navigate. The purpose of information architecture is to create a logical and intuitive structure that makes it easy for users to find the information they need.
3-Content Strategy
Content strategy is essential components of digital marketing and communication. Content strategy refers to the planning, development and management of content designed to achieve specific business goals. Content creation is the process of producing written, visual or audio content designed to inform, educate or entertain an audience.
3- Technology
We enable your company to increase functionality, personalize, improve accessibility, and enable scalability with technology.
By leveraging technology effectively, your business can deliver exceptional experiences that meet customers’ evolving needs and expectations.
Outputs:
1- Improving functionality:
Technology can increase the functionality of products and services, making them more convenient, efficient and effective. For example, mobile apps, chatbots, and AI-powered tools can help streamline processes and provide customers with personalized experiences.
2-Enable personalization:
Technology can enable businesses to deliver personalized experiences to customers based on their preferences and behaviors. By collecting and analyzing data, businesses can create customized experiences that meet each customer’s unique needs and interests.
3-Improving accessibility:
Technology can improve accessibility by making products and services available to a wider audience. For example, assistive technologies can help people with disabilities access and interact with digital content.
4-Activation of innovation:
Technology can enable businesses to develop and create new products and services that provide unique and valuable experiences to customers. By leveraging emerging technologies such as virtual reality, augmented reality, and blockchain, businesses can create innovative and engaging experiences that stand out from the competition.
Our Expert Team Is Always With You On Your Growth Journey
Ezgi Güçok
- Process Management
- Digital Transformation
- Experience Design
